Samsung 77″ S90H OLED 4K Vision AI Smart TV (2026)
Go big with the Samsung 77S90H OLED 4K TV, a giant 77-inch OLED that turns your living room, villa lounge or home theatre into a real cinema. Self-illuminating pixels deliver perfect black and stunning contrast across a huge screen, Glare Free technology keeps reflections away in sunny rooms, and the NQ4 AI Gen3 Processor makes every image sharper and richer. With 165Hz VRR gaming, Dolby Atmos sound and Samsung’s smart features.
Big-Screen OLED Picture Quality
True Black on a Giant Canvas
On large LED TVs, dark scenes can show haze or halos. On the Samsung 77S90H, each pixel lights itself and switches off completely, so black stays perfectly black, even across a 77-inch canvas. Space films, night-time thrillers and dramatic concert footage look deep, rich and cinematic, while bright highlights shine without blooming.
OLED HDR+ and HDR10+
OLED HDR+ lifts brightness and colour so every scene looks vibrant and true to life. HDR10+ Adaptive, Gaming and Advanced adjust picture settings scene by scene, and the HDR Brightness Optimizer fine-tunes HDR content to your viewing conditions. Auto HDR Remastering Pro converts standard content into a more dynamic, HDR-style image.
Glare Free for Bright Homes
Large screens catch more reflections, which is why Glare Free matters even more at 77 inches. Samsung’s anti-reflection technology keeps window light and lamps from washing out the picture, so you can watch comfortably in a bright salon or a living room with sea views, any time of day.
NQ4 AI Gen3 Processor: Built for Big Screens
The bigger the screen, the more processing matters. The NQ4 AI Gen3 Processor uses 4K AI Upscaling Pro to sharpen lower-resolution channels and streams, so even regular satellite broadcasts look clean on a 77-inch display. AI Motion Enhancer Pro keeps fast sports smooth, Real Depth Enhancer adds natural depth, and Color Booster Pro delivers rich, lifelike colour. AI Optimized and AI Customization modes adjust the picture automatically to what you watch and how you like it.
Filmmaker Mode for Movie Nights
Turn on Filmmaker Mode and watch films exactly as the director intended, with accurate colours and natural motion. On a 77-inch OLED, it is the closest thing to a private cinema screening.
Dolby Atmos Sound
The Samsung 77S90H features a 40W, 2.1-channel speaker system with Dolby Atmos for spacious, multi-dimensional audio. OTS Lite matches sound to on-screen movement, Active Voice Amplifier Pro keeps dialogue clear when the room is lively, and Adaptive Sound Pro optimises audio for every scene. For a full home theatre, Q-Symphony combines the TV speakers with a compatible Samsung soundbar for an even bigger soundstage.
165Hz Gaming on a Massive Screen
Gaming on 77 inches is a completely different experience. The 77S90H supports up to 165Hz with VRR and Motion Xcelerator 165Hz for smooth, tear-free motion, and all four HDMI ports accept 4K at 165Hz. FreeSync Premium Pro and G-SYNC compatibility suit PC gamers, while ALLM, HGiG and Game Bar make console gaming effortless. OLED’s lightning-fast response time keeps every frame crisp, from racing games to online shooters.
Specification
- Brand: Samsung
- Model: QA77S90HAUXTW
- Product Type: OLED
- Screen Size: 77″
- Resolution: 4K UHD (3840 x 2160)
- Refresh Rate: 165Hz (VRR Support)
- Anti Reflection: Glare Free
- Processor: NQ4 AI Gen3 Processor
- HDR: OLED HDR+, HDR10+ (Adaptive / Gaming / Advanced), HDR Brightness Optimizer, Auto HDR Remastering Pro
- Picture Features: 4K AI Upscaling Pro, AI Motion Enhancer Pro, Real Depth Enhancer, Color Booster Pro, Filmmaker Mode
- Audio Features: Dolby Atmos, OTS Lite, Q-Symphony, AVA Pro, Adaptive Sound Pro
- Gaming VRR, ALLM, FreeSync Premium Pro, G-SYNC, HGiG, Game Bar
- Smart Features: Tizen Smart TV, AirPlay, Google Cast, Multi-View, SmartThings / Matter Hub
- HDMI: 4 (4K 165Hz on all ports), eARC
- Size without Stand (W x H x D): 1718.5 x 987.6 x 44.9 mm
- Size with Stand (W x H x D): 1718.5 x 1058.6 x 359 mm
Order Your Samsung 77S90H from Kaystore.
| Brand | Samsung |
|---|---|
| Model No | QA77S90HAUXTW |
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