Samsung WW12BB944DGBSP Bespoke AI 12kg Washing Machine: Smarter, Faster, Gentler Laundry
Laundry in a Lebanese household never really stops. School uniforms, work shirts, kitchen towels, bedding for visiting relatives, and the endless pile of sports kits all compete for space in the drum. The Samsung WW12BB944DGBSP Bespoke AI Front-Load Washer handles all of it with a huge 12kg capacity, intelligent AI Wash sensors, and AI EcoBubble technology that cleans deeply even at low temperatures. Add Auto Dispense, a 39-minute Super Speed cycle with QuickDrive, Hygiene Steam, and Wi-Fi control through SmartThings, all wrapped in a sleek Bespoke black design, and you have a washer that saves time, energy, and effort every single week.
12kg Capacity in a Standard 60cm Footprint with SpaceMax
Samsung WW12BB944DGBSP SpaceMax technology solves that by fitting a generous 12kg drum inside a standard 600mm-wide cabinet. That means you can wash a full family load, a king-size comforter, or a stack of heavy towels in one go, without needing a bigger laundry corner. Fewer loads means less water, less electricity, and more free time, which matters in homes across Beirut, Mount Lebanon, and beyond where power hours are precious.
AI EcoBubble: Deep Cleaning at Low Temperatures
Hot water washes use a lot of energy. AI EcoBubble changes the equation by dissolving detergent into a rich foam of bubbles before it reaches your clothes. These bubbles penetrate fabric quickly and evenly, and Samsung states they remove 24% more soil at low temperatures while saving up to 70% energy and delivering 45.5% better fabric care. Even better, the system detects the fabric type in small loads and automatically optimises the amount of bubbles, wash time, temperature, and spin speed. Your favourite shirts stay brighter, softer, and in shape for longer.
AI Wash and Auto Dispense: The Right Dose, Every Time
Guessing detergent amounts often leads to stiff fabrics, residue, or clothes that are not quite clean. AI Wash uses multiple sensors to measure the weight of your laundry and calculate the optimal amount of water and detergent. A turbidity sensor monitors how dirty the water is during the cycle and adds extra rinsing time when needed. Combined with Auto Dispense, which stores detergent and softener and releases precisely the right quantity for each load, you simply fill the reservoir and forget about measuring for weeks. It is cleaner laundry with less waste and zero mess on the machine.
QuickDrive and Super Speed: A Full Load in 39 Minutes
On busy mornings when the school uniform needs washing before the bus arrives, speed matters. QuickDrive technology uses a dynamic drum motion and powerful water spray to push detergent into fabric faster, while the Super Speed cycle completes a full wash in just 39 minutes. There is also a 15-minute Quick Wash for lightly worn items. You get clean clothes in a fraction of the usual time, without compromising results.
Hygiene Steam: Fresher Clothes and Bedding for the Whole Family
For bedding, baby clothes, and towels, a thorough clean is essential. The Hygiene Steam cycle releases steam from the bottom of the drum to fully saturate every item, helping remove ingrained dirt, bacteria, and common allergens. It is ideal for households with young children, allergy sufferers, or anyone who wants extra peace of mind. Dedicated cycles such as Baby Care, Bedding, and Towels add even more targeted care.
A Cycle for Every Fabric and Every Season
The WW12BB944DGBSP offers a wide range of specialised programmes, so every type of clothing gets the treatment it needs. Highlights include Cotton, E Cotton, Synthetics, Delicates, Wool, Jeans, Shirts, Colours, Active Wear, Outdoor, Super Eco Wash, Silent Wash for quiet night-time washing, and Less Microfiber, which reduces microplastic release.
Digital Inverter Motor and VRT+: Quiet, Durable, Efficient
At the heart of the machine is Samsung’s Digital Inverter Technology (DIT) motor, which uses strong magnets to deliver quieter, more energy-efficient performance with long-lasting durability. VRT+ (Vibration Reduction Technology Plus) keeps noise and vibration to a minimum even at the maximum 1400 rpm spin speed, so the washer stays calm and steady, a real advantage in apartments where the laundry area sits close to living spaces or bedrooms.
SmartThings Wi-Fi Control and Easy Maintenance
With built-in Wi-Fi and the Samsung SmartThings app, you can start, pause, and monitor cycles from your phone, receive notifications when a cycle ends, and get cycle recommendations based on your habits. AI Control learns your favourite settings and suggests them first. Maintenance is simple too: Drum Clean+ keeps the drum fresh, the StayClean Drawer helps prevent detergent build-up, and Bubble Soak loosens tough stains before the main wash. A child lock and delay end function add safety and convenience.
Specification
- Brand: Samsung
- Model: WW12BB944DGBSP
- Type: Bespoke AI Front-Load Washing Machine
- Washing Capacity: 12 kg
- Max Spin Speed : 1400 rpm
- Colour: Black
- Door: Tempered glass door
- Display: AI Control panel
- Bubble Technology: AI EcoBubble
- Key Technologies: AI Wash, Auto Dispense, QuickDrive, Super Speed, Hygiene Steam, SpaceMax
- Motor: Digital Inverter Technology (DIT)
- Drum Type: Swirl drum
- Cycles: AI Wash, Super Speed, 15′ Quick Wash, Cotton, E Cotton, Synthetics, Delicates, Wool, Jeans, Shirts, Colours, Towels, Bedding, Baby Care, Active Wear, Outdoor, Cloudy Day, Hygiene Steam, Less Microfiber, Silent Wash, Super Eco Wash, Drum Clean+, Rinse + Spin, Drain/Spin
- Additional Functions: Bubble Soak, Pre Wash, Intensive, Delay End, Child Lock, My Cycle, StayClean Drawer
- Smart Features: Wi-Fi embedded, SmartThings app
Buy the Samsung WW12BB944DGBSP at Kaystore.
| Brand | Samsung |
|---|---|
| Model No | WW12BB944DGBSP |
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